Ugly fruit and veg – perfect for juicing!

Vegetable juices are a great way to start the day! Ingredients such as cucumber, celery, spinach, kale, courgettes (zucchini) and crisp granny smith apples make for a vibrant green drink packed full of drink

A good way of sourcing fresh, organic produce for juicing is to grow your own. If you already have, you’ll know that it doesn’t always look as perfect as the produce you find on supermarket shelves. Whatever it looks like though, the health benefits are the same and it’s perfect for juicing.

European Union regulations previously restricted the sales of fruit and veg based on size and shape.  This however was repealed in 2009 for 26 different types of fruit and vegetables, including asparagus, aubergines, sprouts, cabbage, melons and courgettes.

So what happens to the miss shapen or ‘ugly’ fruit and vegetables’ grown by farmers, but rejected by supermarkets who turn it away based on the assumption that consumers just won’t buy it?

  • There are reports that farmers are routinely forced to throw away up to 40% of a crop because it is not aesthetically pleasing.
  • It is also sold off more cheaply and much of it ends up in soups, chutneys and ready meals.
  • Supermarkets such as Waitrose have reportedly recently started to sell produce disfigured by bad weather, which is said to be  good for farmers and customers alike. 

I found a great You Tube video highlighting a recent innovative approach by a French Supermarket to help minimise food waste, save people money and improve health. You can access it via the following link:


Hopefully we will get more of this in the UK, and the massive amount of fresh produce that gets wasted because of the way it looks, will be reduced dramatically.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s