Did you know that the average woman consumes approximately 6 lb of lipstick in her lifetime? With tempting lipstick names such as Truly Toffee, Raisin Hell, Triple Chocolate Parfait and Vaseline’s latest product ‘Sugar Coated’ lip balm, it’s hardly surprising.
One study analysed more than 1,700 lipstick names from 52 manufacturers.
The study found that:
- 24% of the lipsticks reviewed were named after food.
- 97% of women age 18 – 24 wear lip colour.
- Lipsticks are the most shoplifted cosmetic! (Not recommended)
- This is a multi million pound industry, just for women.
There is also some evidence that lipstick sales have an inverse relationship with national calamity and economic downturn.
The study also reported that:
- During the Great Depression when food and other necessities were scarce, women still found money to buy lipstick to boost their morale.
- Following the September 11th tragedy sales of lipstick increased by 13% in quarter four.
- During periods of economic downturn lipstick sales have been seen to rise by nearly 12%.
When manufacturers use names like Raspberry Soufflé or Triple Peach Pie to sell lipsticks they are trying to stimulate the palate in addition to the eye or ear, which is a phenomenon called synesthesia. I experienced this yesterday when I just had to buy the pink tin promising sugar coated lips!
From a nutrition perspective I think a little bit of what you fancy does you good and no food should be forbidden, but I do like the idea of buying a Double Chocolate Fudge Brownie lipstick instead of an actual chocolate brownie.
Girls whatever your age, put your lippy on and a smile.
Merskin, D. (2007) Truly Toffee and Raisin Hell: A Textural Analysis of Lipstick.